Case Study: Legal & General Social Media Strategy

Conclusion

Legal & General has successfully leveraged social media platforms to engage with its audience and drive brand awareness. Their social media strategy focuses on delivering valuable and relevant content to their followers, positioning themselves as a trusted and knowledgeable resource in the financial services industry. Through their social media channels, Legal & General shares informative articles, tips, and insights on financial planning, insurance, investments, and pension schemes. By providing valuable content, they not only establish themselves as thought leaders but also build a rapport with their audience.