Case Study: Konecranes Social Media Strategy

Eager to learn how Konecranes is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Konecranes.

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Introduction

Konecranes is a leading provider of lifting equipment and solutions, with a presence in over 50 countries worldwide. Headquartered in Finland, the company caters to a diverse range of clients across various industries, including manufacturing, transportation, and ports.

Before: The Challenges of Social Media Marketing

On social media, Konecranes has successfully established a strong online presence by utilizing various platforms such as Facebook, Twitter, LinkedIn, and YouTube. Through engaging content and interactive campaigns, the company effectively showcases its products, services, and expertise to its target audience.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Konecranes's Successful Social Media Strategy

One aspect where Konecranes excels in social media marketing is its emphasis on customer engagement. The company actively listens to and responds to customer queries, comments, and feedback, creating a sense of trust and connection. Additionally, Konecranes shares valuable industry insights, case studies, and success stories, positioning itself as a trusted resource for its clients.

Conclusion

Another commendable aspect of Konecranes' social media strategy is its focus on visual content. The company effectively uses images and videos to highlight its equipment, projects, and customer testimonials. These visually appealing posts help to capture the attention of the audience and enhance the brand's visibility.

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