English

Case Study: Kohl's Social Media Strategy

Eager to learn how Kohl's is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Kohl's.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Kohl's is a retail company that operates in the United States, with its headquarters located in Menomonee Falls, Wisconsin. The company primarily caters to customers in the United States and focuses on providing apparel, home goods, and accessories.

Before: The Challenges of Social Media Marketing

Kohl's has successfully implemented various strategies on social media platforms to engage and connect with its audience. One notable approach is their focus on building a strong online community. They regularly create and share content that resonates with their target customers, such as fashion tips, home décor ideas, and lifestyle inspiration. By understanding their audience's interests and preferences, Kohl's effectively increases brand loyalty and encourages customer interaction.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Kohl's's Successful Social Media Strategy

Additionally, Kohl's utilizes social media to drive sales and promote their products through strategic partnerships and collaborations. They often team up with influencers, bloggers, and celebrities to endorse their offerings, allowing them to reach a wider audience and generate excitement for new collections or limited-edition items. By leveraging the power of influencer marketing, Kohl's effectively maximizes their reach and builds credibility among their target market.

Conclusion

However, there are areas where Kohl's could enhance their social media marketing strategy. Firstly, they could focus on improving their response time to customer inquiries and complaints. Providing timely and personalized responses demonstrates a commitment to customer service, which can significantly impact customer satisfaction and loyalty.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video