Case Study: Kobe Bussan Social Media Strategy

Eager to learn how Kobe Bussan is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Kobe Bussan.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Kobe Bussan is a multinational company with headquarters in Tokyo, Japan. With a strong presence in countries such as Japan, the United States, and several European nations, the company caters to a diverse clientele in the food and beverage industry.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Kobe Bussan demonstrates several commendable practices. Firstly, their content is visually appealing and engaging, capturing the attention of their target audience. From beautifully photographed dishes to creative recipes, their posts are designed to evoke cravings and entice their followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Kobe Bussan's Successful Social Media Strategy

Secondly, Kobe Bussan actively engages with their audience on social media platforms. They respond to comments, inquiries, and feedback in a timely manner, fostering a sense of community and customer loyalty. By showing appreciation for their followers and addressing their concerns, the company builds strong relationships and promotes a positive brand image.

Conclusion

Additionally, Kobe Bussan effectively utilizes various social media channels to reach a wider audience. From mouthwatering food images on Instagram to informative cooking tutorials on YouTube, they leverage the strengths of each platform to cater to different content preferences and engage with users across multiple demographics.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video