Case Study: Kingspan Group Social Media Strategy

Eager to learn how Kingspan Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Kingspan Group.

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Introduction

Kingspan Group is a global leader in sustainable building solutions, with its headquarters based in Ireland. The company operates in over 70 countries, addressing clients ranging from architects and contractors to property owners and developers.

Before: The Challenges of Social Media Marketing

On social media, Kingspan Group has successfully established a strong presence, engaging with its target audience and showcasing its expertise in sustainable construction. The company utilizes various platforms, including Twitter, LinkedIn, and YouTube, to effectively reach its followers and potential customers.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Kingspan Group's Successful Social Media Strategy

In its social media marketing strategy, Kingspan Group has excelled in several aspects. Firstly, it consistently shares valuable content related to sustainable building practices, such as case studies, innovative designs, and energy-efficient solutions. By providing informative and educational materials, the company positions itself as an industry thought leader, attracting and retaining a loyal audience.

Conclusion

Secondly, Kingspan Group actively engages with its followers through social media by responding to inquiries, acknowledging feedback, and participating in relevant industry discussions. This interactive approach helps to nurture relationships with customers and establish a sense of trust and credibility.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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