Case Study: Keppel Social Media Strategy

Eager to learn how Keppel is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Keppel.

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Introduction

Keppel Corporation is a multinational conglomerate that operates in various sectors including offshore and marine, property, and infrastructure. Headquartered in Singapore, Keppel has a global presence, with key operations in countries such as Singapore, China, Brazil, and the United States. The company primarily caters to clients in industries such as oil and gas, renewable energy, real estate, and urban development.

Before: The Challenges of Social Media Marketing

Keppel Corporation has successfully leveraged social media platforms to engage with its audience and promote its various products and services. One of the commendable aspects of their social media marketing strategy is their consistent presence across multiple platforms. Keppel maintains active accounts on platforms such as Facebook, Twitter, LinkedIn, and Instagram, ensuring that they reach a diverse range of audiences.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Keppel's Successful Social Media Strategy

Moreover, Keppel effectively utilizes social media to showcase its projects and highlight its expertise. They regularly share high-quality visual content, including images and videos, allowing followers to gain insights into the company's projects and capabilities. This approach not only helps in building brand awareness but also establishes Keppel as an industry leader in their respective sectors.

Conclusion

Despite their successful social media marketing efforts, there are certain areas where Keppel's strategy can be further improved. One area of improvement is the engagement with their audience. While Keppel shares valuable content, they could enhance their engagement by actively responding to comments, queries, and feedback from their followers. This would create a more interactive and personalized experience, fostering stronger relationships with their audience.

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