Case Study: Kajaria Ceramics Social Media Strategy

Eager to learn how Kajaria Ceramics is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Kajaria Ceramics.

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Introduction

Kajaria Ceramics is a leading Indian manufacturer of ceramic and vitrified tiles. With its headquarters in New Delhi, the company has a strong presence in over 80 countries worldwide. Kajaria Ceramics primarily targets homeowners, architects, and interior designers, providing them with high-quality and innovative tiling solutions for their projects.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Kajaria Ceramics has implemented several commendable strategies to engage with its target audience effectively. Firstly, the company maintains an active presence on popular social media platforms such as Facebook, Instagram, and Twitter. By consistently posting visually appealing content showcasing its products and their applications, Kajaria Ceramics successfully captures the attention of its followers.

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Ideas about KPIs and OKRs for employee advocacy

After: Kajaria Ceramics's Successful Social Media Strategy

Secondly, the company leverages user-generated content (UGC) to foster engagement and build trust. Kajaria Ceramics encourages its customers to share pictures of their projects featuring their products, which are then showcased on their social media platforms. This not only helps in creating a sense of community but also demonstrates the quality and versatility of their tiles.

Conclusion

Furthermore, Kajaria Ceramics conducts various contests, giveaways, and interactive campaigns on social media. By offering incentives such as discounts, exclusive merchandise, or even opportunities to be featured on their platforms, the company effectively encourages user participation and generates brand advocacy.

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