Case Study: “K” Line Social Media Strategy

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Introduction

“K” Line, short for Kawasaki Kisen Kaisha, is a global shipping company headquartered in Japan. With a history dating back to 1919, “K” Line has established a strong presence in major countries, including Japan, the United States, China, and Singapore. The company primarily focuses on providing shipping services to a diverse range of clients, including manufacturers, retailers, and logistics companies operating across various industries.

Before: The Challenges of Social Media Marketing

On social media, “K” Line has implemented an effective marketing strategy to engage with its audience and strengthen its brand presence. Firstly, the company utilizes various social media platforms such as Facebook, Twitter, and LinkedIn to reach out to its target audience. Through these platforms, “K” Line shares updates on its latest services, industry trends, and company news, keeping its clients and stakeholders well-informed.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: “K” Line's Successful Social Media Strategy

Secondly, “K” Line actively involves its audience by encouraging user-generated content. The company organizes contests and campaigns, inviting followers to share their experiences and stories related to shipping or logistics, thereby creating a sense of community amongst its customers. This not only increases engagement but also establishes a personal connection between the company and its clients.

Conclusion

Furthermore, “K” Line leverages social media platforms to provide customer support and assistance. The company promptly responds to customer queries and concerns, ensuring a seamless communication channel between the company and its clients. This approach demonstrates “K” Line's commitment to customer satisfaction and helps in building long-lasting relationships with its customers.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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