Case Study: Just Eat Takeaway Social Media Strategy

Eager to learn how Just Eat Takeaway is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Just Eat Takeaway.

Continue reading to find out!

Introduction

Just Eat Takeaway is a leading online food delivery platform that operates in various countries, including the United Kingdom, Germany, Canada, the Netherlands, and Australia. With its headquarters in Amsterdam, the company caters to a wide range of clients, including restaurants and customers looking for convenient food delivery services.

Before: The Challenges of Social Media Marketing

On social media, Just Eat Takeaway has implemented several effective strategies to engage and attract customers. Firstly, they maintain an active presence on various platforms, including Facebook, Twitter, and Instagram, allowing them to reach a diverse audience. By utilizing these platforms, they can stay connected with their customers, showcase new deals and promotions, and respond to inquiries promptly.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Just Eat Takeaway's Successful Social Media Strategy

One of the company's notable strengths on social media is their engaging content. Just Eat Takeaway utilizes eye-catching visuals and witty captions to capture the attention of their audience. They frequently share mouth-watering images of delicious food, promoting not only their brand but also their partnering restaurants. Their posts often incorporate humor and relatability, making their content shareable and entertaining.

Conclusion

Moreover, Just Eat Takeaway understands the importance of customer engagement. They actively encourage user-generated content, such as reviews and photos, by creating campaigns and hashtags. This strategy not only strengthens their relationship with customers but also serves as a form of social proof, attracting potential new customers.

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