Case Study: ITT Social Media Strategy

Eager to learn how ITT is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for ITT.

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Introduction

ITT is a global IT solutions company that caters to clients in various industries across multiple countries. With its headquarters in the United States, ITT operates in key locations worldwide, including Europe, Asia, and the Middle East. The company's diverse client base includes businesses of all sizes, from small startups to large enterprises.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, ITT has implemented several effective strategies to engage with its audience and promote its services. The company consistently shares informative and relevant content on platforms like Facebook, Twitter, and LinkedIn. By doing so, ITT establishes itself as an industry thought leader, providing valuable insights and updates to its followers.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: ITT's Successful Social Media Strategy

ITT also actively interacts with its audience by responding promptly to comments, messages, and inquiries. This approach creates a sense of trust and reliability, as clients and potential customers feel heard and acknowledged. Additionally, the company leverages user-generated content and client testimonials, showcasing the positive experiences of its customers.

Conclusion

Despite its success in social media marketing, there are still areas where ITT can improve its strategy. Firstly, the company could benefit from diversifying its social media presence by exploring emerging platforms such as Instagram or YouTube. These platforms offer unique opportunities to showcase ITT's capabilities visually, reaching a different segment of the audience.

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