Case Study: Itron Social Media Strategy

Eager to learn how Itron is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Itron.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Itron, a global technology company, operates in over 100 countries, serving customers in the energy and water sectors. With its headquarters in Liberty Lake, Washington, Itron aims to help clients effectively manage and optimize their resources through innovative solutions.

Before: The Challenges of Social Media Marketing

In the realm of social media, Itron has successfully embraced various strategies to engage with its target audience and establish a strong online presence. Let's explore some of the key highlights:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Itron's Successful Social Media Strategy

Firstly, Itron utilizes social media platforms such as Twitter, LinkedIn, and YouTube to regularly share relevant and informative content. By leveraging these channels, the company ensures that its clients are up-to-date with the latest industry trends, product launches, and thought leadership articles.

Conclusion

Secondly, Itron actively encourages two-way communication by facilitating meaningful conversations with its followers. Whether it's addressing customer queries, responding to feedback, or acknowledging success stories, the company ensures a personal touch in its interactions, building trust and fostering relationships.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video