Case Study: Intesa Sanpaolo Social Media Strategy

Eager to learn how Intesa Sanpaolo is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Intesa Sanpaolo.

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Introduction

Intesa Sanpaolo is a leading banking group headquartered in Italy, with a strong presence across multiple countries including Italy, Central Eastern Europe, and the Mediterranean region. With over 12 million customers, it caters to a diverse range of clients, including individuals, small businesses, and large corporations.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Intesa Sanpaolo has successfully leveraged various platforms to engage with its audience and establish a strong online presence. Through creative content creation and interactive campaigns, the company has managed to effectively communicate its brand values, products, and services.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Intesa Sanpaolo's Successful Social Media Strategy

One notable aspect of Intesa Sanpaolo's social media strategy is its emphasis on providing value-added content. The company regularly shares informative articles, videos, and infographics on financial education, offering valuable insights to its followers. By positioning itself as a reliable source of financial knowledge, Intesa Sanpaolo has established credibility and trust among its audience.

Conclusion

Furthermore, the company actively engages with its followers by responding to queries and comments promptly. This personalized approach not only enhances customer satisfaction but also fosters a sense of community. Intesa Sanpaolo's social media channels serve as a platform for interactive discussions, where users can seek advice and share their experiences.

How KBC increases social media engagement

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