Case Study: Intercontinental Exchange Social Media Strategy

Eager to learn how Intercontinental Exchange is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Intercontinental Exchange.

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Introduction

Intercontinental Exchange (ICE) is a leading global provider of financial services, with headquarters in Atlanta, Georgia. With operations in multiple countries, including the United States, United Kingdom, Singapore, and Canada, ICE serves a diverse range of clients, including institutional investors, commercial banks, and corporations.

Before: The Challenges of Social Media Marketing

On social media, ICE has embraced a robust marketing strategy to enhance its online presence and engage with a wider audience. Let's delve into the positive aspects of their social media marketing approach.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Intercontinental Exchange's Successful Social Media Strategy

Firstly, ICE excels at providing valuable content to its followers. Their social media platforms serve as informative hubs, offering insights into market trends, regulatory developments, and industry news. By sharing relevant resources, ICE positions itself as a knowledgeable thought leader in the financial services sector.

Conclusion

Secondly, the company effectively utilizes social media to promote its products and services. Through engaging visuals, clear messaging, and compelling storytelling, ICE showcases its diverse offerings, including trading platforms, data analytics, and risk management solutions. By highlighting the benefits of their services, ICE successfully entices potential clients.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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