Case Study: Innospec Social Media Strategy

Eager to learn how Innospec is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Innospec.

Continue reading to find out!

Introduction

Innospec is a global specialty chemicals company with headquarters in Englewood, Colorado, USA. With operations in over 20 countries, Innospec serves a wide range of clients in various industries, including oil and gas, personal care, and household products. The company has a strong presence in the United States, Europe, Asia-Pacific, and Latin America.

Before: The Challenges of Social Media Marketing

On social media, Innospec has adopted several effective strategies to engage with its target audience. Firstly, the company actively shares informative and educational content related to its products and services. By providing valuable insights and industry news, Innospec establishes itself as a trusted source of information and expertise.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Innospec's Successful Social Media Strategy

Secondly, Innospec utilizes social media platforms, such as LinkedIn and Twitter, to showcase its involvement in sustainability initiatives. By highlighting its commitment to reducing environmental impact and promoting responsible business practices, the company strengthens its reputation as a socially conscious organization.

Conclusion

Furthermore, Innospec regularly interacts with its followers by responding to comments, messages, and inquiries. This level of engagement not only enhances customer satisfaction but also fosters a sense of community and loyalty among its online audience.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?