Case Study: Information Services Group Social Media Strategy

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Introduction

Information Services Group (ISG) is a leading global technology research and advisory firm that specializes in digital transformation, sourcing advisory, and managed services. Headquartered in Stamford, Connecticut, ISG operates in more than 20 countries, including the United States, United Kingdom, Germany, and India. The company serves a diverse range of clients, including Fortune 500 companies, government agencies, and technology service providers.

Before: The Challenges of Social Media Marketing

ISG utilizes social media platforms effectively to engage with its target audience and promote its services. One commendable aspect of their social media marketing strategy is their consistent and informative content. ISG regularly shares thought leadership articles, research findings, and industry insights on platforms like LinkedIn and Twitter. This helps establish their credibility and positions them as experts in the field.

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Ideas about KPIs and OKRs for employee advocacy

After: Information Services Group's Successful Social Media Strategy

Another notable aspect of ISG's social media marketing strategy is their interactive approach. They actively engage with their audience by responding to comments, answering queries, and participating in industry-related discussions. This fosters a sense of community and builds strong relationships with their followers.

Conclusion

In addition to content and engagement, ISG effectively leverages social media for brand promotion. They regularly share updates about their services, events, and achievements. By maintaining an active presence on social media, ISG ensures that their brand remains visible and top-of-mind for their target audience.

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