Case Study: Idemitsu Kosan Social Media Strategy

Eager to learn how Idemitsu Kosan is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Idemitsu Kosan.

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Introduction

Idemitsu Kosan is a multinational petroleum company headquartered in Tokyo, Japan. With operations in over 77 countries, it is one of the largest players in the energy industry. The company primarily caters to clients in the automotive, petrochemical, and energy sectors.

Before: The Challenges of Social Media Marketing

On social media, Idemitsu Kosan has adopted an effective marketing strategy that aligns with its target audience and engages users across various platforms. Here are some of the positive aspects of their social media presence:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Idemitsu Kosan's Successful Social Media Strategy

1. Engaging Content: The company creates and shares informative and visually appealing content related to the automotive and energy sectors. From industry news and updates to product features and tips, Idemitsu Kosan provides valuable information to its audience.

Conclusion

2. Community Building: Through social media, Idemitsu Kosan has successfully built a community of followers and brand enthusiasts. They actively respond to comments, questions, and feedback, fostering a sense of community and enhancing customer engagement.

How KBC increases social media engagement

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