Case Study: HSBC Social Media Strategy

Eager to learn how HSBC is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for HSBC.

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Introduction

HSBC is a multinational banking and financial services company based in London, United Kingdom. With a global presence, it operates in over 70 countries and territories, including key markets in Asia, Europe, and North America. HSBC primarily caters to individuals, small businesses, and corporate clients, offering a wide range of financial products and services.

Before: The Challenges of Social Media Marketing

In terms of social media marketing strategy, HSBC has implemented several commendable practices. Firstly, the company maintains a strong online presence across various social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. This allows them to reach a diverse audience, engage with customers, and promote their products and services effectively.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: HSBC's Successful Social Media Strategy

Secondly, HSBC utilizes social media channels to provide valuable content to its followers. They share informative articles, videos, and infographics related to finance, investment, and banking. By sharing educational content, HSBC positions itself as an expert in the industry and builds trust with its audience.

Conclusion

Furthermore, HSBC actively engages with its customers on social media by responding to queries, concerns, and feedback in a timely manner. This commitment to customer service enhances their reputation and demonstrates that they value the opinions and needs of their clients.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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