Case Study: Hess Social Media Strategy

Eager to learn how Hess is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hess.

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Introduction

Hess is a global company that specializes in delivering energy and infrastructure solutions. With headquarters in Switzerland, it operates in over 80 countries worldwide, providing services to a wide range of clients including industrial, commercial, and residential customers.

Before: The Challenges of Social Media Marketing

On social media, Hess has managed to create a strong presence with its strategic marketing efforts. They actively engage with their audience by sharing informative and engaging content related to energy and sustainability. Through their social media channels, they effectively communicate their brand values and expertise to a global audience.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Hess's Successful Social Media Strategy

One of the key strengths of Hess's social media marketing strategy is their focus on providing valuable content. They consistently share updates on industry news, technological advancements, and energy-efficient solutions. This not only positions them as a thought leader in the energy sector but also establishes trust among their social media followers.

Conclusion

Hess also excels in building a community on social media platforms. They actively respond to comments and inquiries, fostering a sense of connection and engagement with their audience. By leveraging user-generated content and encouraging followers to share their experiences, Hess creates a positive and interactive social media environment.

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