Case Study: Hesai Group Social Media Strategy

Eager to learn how Hesai Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hesai Group.

Continue reading to find out!

Introduction

Hesai Group, a leading technology company, operates globally with headquarters in Shanghai, China, and offices in the United States and Europe. The company primarily focuses on providing lidar solutions for industries such as autonomous driving, robotics, and smart cities. Its clients range from automotive manufacturers to tech startups, all seeking cutting-edge technology and innovation.

Before: The Challenges of Social Media Marketing

On social media, Hesai Group has implemented a strong marketing strategy that effectively showcases its expertise and engages with its target audience. Firstly, the company regularly produces high-quality and informative content, sharing industry updates, product launches, and case studies. This consistent and valuable content helps to establish Hesai Group as a thought leader within the lidar industry.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Hesai Group's Successful Social Media Strategy

Secondly, Hesai Group actively interacts with its followers and customers, responding promptly to their inquiries and feedback. This level of engagement not only strengthens the company's relationships with its existing customers but also demonstrates its commitment to customer satisfaction.

Conclusion

Furthermore, Hesai Group leverages social media to showcase its brand personality. By humanizing the company through behind-the-scenes glimpses, employee spotlights, and team-building activities, Hesai Group creates a more relatable and approachable image. This approach enhances the overall brand perception and fosters a sense of trust and authenticity among its followers.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?