Case Study: Heidelbergcement Social Media Strategy

Eager to learn how Heidelbergcement is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Heidelbergcement.

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Introduction

Heidelbergcement is a global building materials company headquartered in Heidelberg, Germany. It operates in more than 60 countries and serves a wide range of clients including construction companies, architects, and infrastructure developers.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Heidelbergcement has effectively utilized various platforms to strengthen its brand image and engage with its target audience. Specifically, the company has implemented the following strategies:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Heidelbergcement's Successful Social Media Strategy

Firstly, Heidelbergcement has established a strong presence on platforms such as Facebook, Twitter, LinkedIn, and YouTube. Through these channels, the company regularly shares updates about its projects, initiatives, and sustainability efforts. This helps in creating brand awareness among its clients and stakeholders while also highlighting its commitment to environmental and social responsibility.

Conclusion

Secondly, the company actively interacts with its audience by responding to comments, inquiries, and feedback. This shows that Heidelbergcement values its customers and is dedicated to providing them with the necessary support. Moreover, the company encourages user-generated content by organizing contests or campaigns, thereby fostering a sense of community and involving its followers in its narrative.

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