Case Study: H.B. Fuller Social Media Strategy

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Introduction

H.B. Fuller is a multinational adhesive manufacturing company with its headquarters based in Saint Paul, Minnesota. The company operates in more than 30 countries worldwide, serving various industries such as packaging, construction, and electronics.

Before: The Challenges of Social Media Marketing

On social media, H.B. Fuller has successfully implemented several strategies to engage with its target audience and build a strong online presence. Firstly, the company consistently shares valuable content related to adhesive technologies, industry trends, and innovative solutions. This approach helps establish H.B. Fuller as a thought leader and resource for its clients and industry professionals.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: H.B. Fuller's Successful Social Media Strategy

Secondly, the company actively interacts with its followers by responding to comments, questions, and inquiries in a timely manner. This level of engagement shows H.B. Fuller's commitment to customer satisfaction and fosters a sense of trust and loyalty among its audience.

Conclusion

Furthermore, H.B. Fuller effectively utilizes various social media platforms, including LinkedIn, Twitter, and YouTube, to showcase its products, projects, and success stories. By sharing visually appealing and informative content, the company successfully captures the attention of potential clients and demonstrates the value it can offer.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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