Case Study: Guaranty Trust Bank Social Media Strategy

Eager to learn how Guaranty Trust Bank is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Guaranty Trust Bank.

Continue reading to find out!

Introduction

Guaranty Trust Bank (GTBank) is a leading financial institution with headquarters in Lagos, Nigeria. It operates in several countries across Africa and the United Kingdom, catering to a diverse range of clients, including individuals, small businesses, and large corporations.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, GTBank has implemented several effective strategies to engage and connect with its target audience. Firstly, they have established a strong presence on popular social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. Through these channels, GTBank shares relevant and engaging content, providing updates on their services, promotions, and events.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Guaranty Trust Bank's Successful Social Media Strategy

Secondly, GTBank leverages social media as a tool to communicate directly with their customers. They promptly respond to queries, concerns, and feedback, ensuring a high level of customer satisfaction. Moreover, GTBank utilizes social media to showcase success stories and testimonials, thereby building trust and credibility among their followers.

Conclusion

Furthermore, GTBank excels at creating visually appealing and shareable content. They leverage creative graphics, eye-catching images, and compelling videos to capture the attention of their target audience. By consistently delivering engaging content, GTBank has managed to create a loyal and enthusiastic online community.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?