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Case Study: Great-West Lifeco Social Media Strategy

Eager to learn how Great-West Lifeco is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Great-West Lifeco.

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Introduction

Great-West Lifeco is a leading financial services holding company, with its headquarters based in Winnipeg, Canada. It operates in several countries, including Canada, the United States, and Europe, offering a wide range of financial products and services to individual and institutional clients.

Before: The Challenges of Social Media Marketing

On social media, Great-West Lifeco has been successfully leveraging its online presence to engage with customers and build brand awareness. Firstly, the company utilizes various social media platforms, such as Facebook, Twitter, and LinkedIn, to connect with its target audience, which primarily consists of individuals seeking financial advice and solutions. By actively participating in these platforms, Great-West Lifeco creates opportunities to deliver valuable content and interact with its customers in real-time.

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After: Great-West Lifeco's Successful Social Media Strategy

One noteworthy aspect of the company's social media strategy is its commitment to providing educational and informative content. Great-West Lifeco shares helpful articles, blog posts, and videos that empower its followers to make informed financial decisions. By focusing on providing value rather than solely promoting its own products, the company establishes itself as a trusted source of financial knowledge and guidance.

Conclusion

Furthermore, Great-West Lifeco excels in engaging with its audience through interactive campaigns and contests. These initiatives encourage users to participate, share content, and interact with the brand. By fostering a sense of community and rewarding active engagement, Great-West Lifeco fosters strong connections with its followers and amplifies its online reach.

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