Case Study: GoTo Social Media Strategy

Eager to learn how GoTo is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for GoTo.

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Introduction

GoTo is a multinational company that specializes in providing travel and tourism services to customers across various countries. With its headquarters in the United States, GoTo caters to clients seeking convenient and affordable travel options.

Before: The Challenges of Social Media Marketing

GoTo excels in leveraging social media platforms to promote its services and engage with its target audience. Through strategic content creation and regular updates, the company effectively captures the attention of potential customers and keeps existing clients engaged. Its social media marketing strategy can be divided into three key areas:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: GoTo's Successful Social Media Strategy

Firstly, GoTo actively utilizes platforms like Facebook, Instagram, and Twitter to share visually appealing and inspiring content. By posting vibrant travel photos and videos, the company stimulates wanderlust among its followers and showcases the exciting destinations it offers. This approach helps GoTo establish an emotional connection with its audience, ultimately driving interest and increasing brand visibility.

Conclusion

Secondly, GoTo maintains a strong presence on social media by promptly responding to customer inquiries and concerns. The company understands the importance of providing timely assistance and support to its clients, which fosters a positive perception of its brand. By actively engaging with users on social media, GoTo demonstrates its commitment to customer satisfaction and builds trust within its online community.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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