Case Study: goeasy Social Media Strategy

Eager to learn how goeasy is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for goeasy.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

goeasy is a leading financial services company based in Canada, with a headquarters located in Mississauga, Ontario. With a rich history spanning over two decades, goeasy provides a range of financial products and services to individuals who have faced credit challenges. Operating in Canada and the United States, goeasy is committed to delivering accessible and affordable financial solutions to its diverse clientele.

Before: The Challenges of Social Media Marketing

Utilizing social media platforms, goeasy has successfully implemented an effective marketing strategy, enabling them to connect and engage with their audience in a meaningful way. The company consistently creates engaging content that resonates with their target market, focusing on financial education, lifestyle tips, and product offerings. By providing valuable information and insights, goeasy has established itself as a trusted resource for its clientele.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: goeasy's Successful Social Media Strategy

In addition to their informative approach, goeasy actively interacts with their followers on social media, promptly responding to inquiries and feedback. This personal touch allows them to build trust and credibility amongst their audience, fostering strong customer relationships. By actively engaging with their followers, goeasy demonstrates their dedication to customer satisfaction and creates a sense of community within their online platforms.

Conclusion

Despite their successful social media marketing efforts, goeasy could further enhance their strategy by incorporating more interactive content. Implementing polls, quizzes, and contests would not only increase user engagement but also provide valuable insights into customer preferences and needs. Moreover, leveraging user-generated content can further amplify brand messaging and create an authentic connection with their audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video