English

Case Study: Global Business Travel Group Social Media Strategy

Eager to learn how Global Business Travel Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Global Business Travel Group.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Global Business Travel Group is a leading company in the travel industry, catering to both corporate and leisure travelers. With headquarters in New York City, the company has established a strong presence in several countries, including the United States, Canada, the United Kingdom, and Australia. Their diverse range of clients includes multinational corporations, small businesses, and individual travelers seeking a seamless travel experience.

Before: The Challenges of Social Media Marketing

When it comes to their social media marketing strategy, Global Business Travel Group excels in several areas. Firstly, they maintain an active presence on popular social media platforms such as Facebook, Twitter, and Instagram. By regularly updating their profiles with engaging and informative content, they effectively reach out to their target audience and build a sense of community among their followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Global Business Travel Group's Successful Social Media Strategy

Secondly, Global Business Travel Group effectively utilizes social media to showcase their expertise in the travel industry. They consistently share valuable travel tips, destination guides, and insider information that not only entices their audience but also positions them as a trusted source of information and guidance. By providing useful content, they establish themselves as industry leaders and raise brand awareness among potential clients.

Conclusion

Furthermore, the company actively engages with their audience on social media, promptly responding to inquiries, comments, and concerns. This personal touch fosters a sense of trust and reliability, making clients feel valued and heard. By actively listening and responding to their audience, they improve customer satisfaction and loyalty.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video