Case Study: GitLab Social Media Strategy

Eager to learn how GitLab is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for GitLab.

Continue reading to find out!

Introduction

GitLab is a leading DevOps platform that provides a complete solution for the software development cycle. With its headquarters in San Francisco, GitLab has a global presence and serves clients from various industries and geographical locations.

Before: The Challenges of Social Media Marketing

GitLab's social media marketing strategy has proven to be effective in engaging its audience and promoting its brand. Here are some of the good practices that GitLab follows:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: GitLab's Successful Social Media Strategy

Firstly, GitLab actively maintains a strong presence on various social media platforms such as Twitter, LinkedIn, and YouTube. This allows them to reach a diverse range of audiences and interact with their community on a regular basis.

Conclusion

Secondly, GitLab regularly shares valuable content on social media. They create and curate informative blog posts, tutorials, and videos related to DevOps, software development, and collaboration. By providing valuable insights, GitLab positions itself as a thought leader in the industry and attracts a loyal following.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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