Case Study: Gentera, S.A.B. de C.V. Social Media Strategy

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Introduction

Gentera, S.A.B. de C.V. is a financial services company headquartered in Mexico City, Mexico. With a strong presence in Latin America, particularly in Mexico and Peru, the company primarily serves clients in the microfinance and consumer lending sectors.

Before: The Challenges of Social Media Marketing

On social media, Gentera has implemented an effective strategy to engage with its target audience and build brand awareness.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Gentera, S.A.B. de C.V.'s Successful Social Media Strategy

One key strength of Gentera's social media marketing strategy is its focus on providing valuable content to its followers. The company regularly shares informative articles, blog posts, and videos related to financial literacy, entrepreneurship, and social impact. By offering relevant and educational resources, Gentera positions itself as a thought leader and creates a positive association with its brand.

Conclusion

Additionally, Gentera actively engages with its audience by responding to comments and messages in a timely manner. This level of responsiveness shows that the company values its customers and is committed to providing excellent service. It also helps in building trust and fostering a sense of community among its online followers.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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