Case Study: Galapagos NV Social Media Strategy

Eager to learn how Galapagos NV is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Galapagos NV.

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Introduction

Galapagos NV is a global biotechnology company headquartered in Mechelen, Belgium. With operations in the United States, Europe, and Asia, Galapagos caters to clients in the pharmaceutical and healthcare industries. The company focuses on discovering and developing innovative medicines through their deep understanding of disease biology.

Before: The Challenges of Social Media Marketing

On social media, Galapagos NV has adopted a strong marketing strategy that effectively engages with its audience and showcases the company's expertise. Through various platforms like Facebook, Twitter, and LinkedIn, Galapagos maintains an active presence, providing valuable content to a wide range of stakeholders.

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Ideas about KPIs and OKRs for employee advocacy

After: Galapagos NV's Successful Social Media Strategy

Firstly, Galapagos utilizes social media to share updates on their research progress and drug development milestones. This transparency allows clients, investors, and healthcare professionals to stay informed about the latest advancements in the industry. By providing regular updates, Galapagos establishes credibility and positions itself as a trusted authority in biotechnology.

Conclusion

Secondly, Galapagos NV actively engages with its followers by responding to comments, messages, and inquiries promptly. This interactive approach enables the company to build strong relationships with its audience, address concerns, and showcase their commitment to customer satisfaction.

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