Case Study: Freshworks Social Media Strategy

Eager to learn how Freshworks is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Freshworks.

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Introduction

Freshworks is a global software-as-a-service (SaaS) company that provides customer engagement and support solutions. With headquarters in San Mateo, California, this company has a strong presence in countries across the world including the United States, India, Australia, and the United Kingdom. Freshworks primarily caters to businesses of all sizes, offering a wide range of products and services to enhance customer experience.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Freshworks has implemented several effective strategies that have helped them engage and connect with their target audience. Firstly, they maintain an active presence on various social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. This allows them to reach a diverse set of users and create brand awareness.

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Ideas about KPIs and OKRs for employee advocacy

After: Freshworks's Successful Social Media Strategy

Secondly, Freshworks leverages the power of visual content to grab the attention of their followers. They regularly share eye-catching visuals, including infographics and videos, which effectively convey their key messages and promote their products. By using compelling visual content, they are able to stand out from the noise and capture the interest of their audience.

Conclusion

Another noteworthy aspect of Freshworks' social media strategy is their focus on providing relevant and valuable content to their followers. They frequently share informative blog posts, industry news, and expert insights, establishing themselves as a thought leader in the customer engagement space. This approach not only helps them attract and retain followers but also positions them as a trusted resource in their industry.

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