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Case Study: Franklin Resources Social Media Strategy

Eager to learn how Franklin Resources is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Franklin Resources.

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Introduction

Franklin Resources, Inc. is a global investment management company headquartered in San Mateo, California. With presence in over 30 countries worldwide, it caters to a diverse range of clients, including individual investors, institutions, and financial advisors.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Franklin Resources has successfully embraced various platforms to reach its target audience effectively. Firstly, the company has developed a strong online brand presence by consistently sharing informative and insightful content. Through its social media channels, Franklin Resources provides valuable market analysis, investment tips, and updates on its funds, offering clients and followers a wealth of useful information.

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After: Franklin Resources's Successful Social Media Strategy

Secondly, Franklin Resources actively engages with its audience through social media. The company promptly responds to inquiries, comments, and messages, allowing for direct and meaningful communication with its clients. This engagement helps foster trust and loyalty among their followers, ultimately strengthening their client relationships.

Conclusion

Furthermore, Franklin Resources puts a strong emphasis on visual content. By utilizing eye-catching graphics, infographics, and videos, the company effectively engages its audience and simplifies complex financial concepts. This visual approach not only captures the attention of its followers but also makes financial information more accessible and easier to understand.

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How KBC increases social media engagement

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