Case Study: Erste Group Bank Social Media Strategy

Eager to learn how Erste Group Bank is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Erste Group Bank.

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Introduction

Erste Group Bank, headquartered in Vienna, Austria, is a prominent banking institution that operates primarily in Central and Eastern Europe. With a strong presence in countries such as Austria, Czech Republic, Slovakia, Hungary, Romania, and Croatia, Erste Group Bank caters to a diverse range of clients including individuals, small businesses, and corporate entities.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Erste Group Bank has made notable efforts to engage with its audience and build a strong online presence. Here are some of the positive aspects of their strategy:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Erste Group Bank's Successful Social Media Strategy

Firstly, Erste Group Bank actively uses various social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to connect with their customers. By maintaining a presence on multiple platforms, the bank ensures that it can reach a wider audience and cater to varying preferences in social media usage.

Conclusion

Secondly, the bank consistently provides valuable and informative content to its followers. Through engaging posts, Erste Group Bank shares updates on financial news, investment tips, and educational resources. By offering relevant and useful content, the bank positions itself as a trusted source of financial information and demonstrates its commitment to helping its customers navigate the world of banking and finance.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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