Case Study: Equitable Resources Social Media Strategy

Eager to learn how Equitable Resources is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Equitable Resources.

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Introduction

Equitable Resources is a global company with headquarters in the United States, and it operates in several countries including Canada, Australia, and the United Kingdom. The company primarily addresses clients in the financial services and insurance industries, providing them with innovative solutions and expertise.

Before: The Challenges of Social Media Marketing

On social media, Equitable Resources has implemented an effective marketing strategy by engaging with its target audience through various platforms. The company regularly shares valuable content such as industry insights, tips, and trends, which helps establish itself as a thought leader in the field. By showcasing its expertise, Equitable Resources nurtures trust and credibility among its followers.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Equitable Resources's Successful Social Media Strategy

Through social media, Equitable Resources also focuses on building a strong online community. The company actively responds to customer inquiries, comments, and concerns, displaying a commitment to excellent customer service. This interactive approach enhances customer engagement, fosters brand loyalty, and encourages word-of-mouth recommendations.

Conclusion

Equitable Resources understands the importance of visual content and utilizes it successfully on platforms like Instagram and YouTube. The company creates engaging videos and visually appealing graphics to convey complex financial concepts in a clear and approachable manner. This strategy not only captivates the audience but also increases brand visibility and recognition.

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