Case Study: Epiroc Social Media Strategy

Eager to learn how Epiroc is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Epiroc.

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Introduction

Epiroc is a global leader in providing innovative solutions for the mining, construction, and natural resources industries. Headquartered in Stockholm, Sweden, the company operates in more than 150 countries, catering to a diverse range of clients including mining companies, construction firms, and infrastructure developers.

Before: The Challenges of Social Media Marketing

On social media, Epiroc has successfully established a strong presence, leveraging various platforms to engage with its target audience. One noteworthy aspect of their strategy is the use of compelling visual content, including high-quality images and videos, to showcase their products and solutions. This not only captures the attention of their followers but also effectively demonstrates the company's expertise and cutting-edge technologies.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Epiroc's Successful Social Media Strategy

Additionally, Epiroc actively engages with its audience by regularly sharing informative and educational content. From industry insights and tips to product demonstrations and customer success stories, their social media channels serve as valuable resources for their followers. By providing such content, Epiroc positions itself as a trusted partner and industry leader, effectively building credibility and fostering customer loyalty.

Conclusion

While Epiroc excels in many areas of social media marketing, there are still areas where improvement can be sought. Firstly, although the company regularly shares content, they could focus more on creating interactive experiences for their followers. This could include hosting live webinars, conducting Q&A sessions, or running contests to increase engagement and foster a sense of community within their online platforms.

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