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Case Study: Electronic Arts Social Media Strategy

Eager to learn how Electronic Arts is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Electronic Arts.

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Introduction

Intro:

Before: The Challenges of Social Media Marketing

Electronic Arts (EA) is a multinational video game company headquartered in Redwood City, California. It operates in over 35 countries and serves a diverse range of clients, including gamers, developers, and investors. With a strong presence in North America, Europe, and Asia, EA has established itself as one of the leading players in the gaming industry.

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Ideas about KPIs and OKRs for employee advocacy

After: Electronic Arts's Successful Social Media Strategy

Good Things on Social Media:

Conclusion

EA excels in leveraging social media platforms to engage with its target audience. Through their official accounts on Facebook, Twitter, Instagram, and YouTube, the company actively interacts with fans, providing them with regular updates, behind-the-scenes content, and exclusive sneak peeks into upcoming games. This fosters a sense of community and generates buzz around their titles, ultimately leading to increased anticipation and sales.

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