Case Study: Eisai Social Media Strategy

Eager to learn how Eisai is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Eisai.

Continue reading to find out!

Introduction

Eisai is a pharmaceutical company headquartered in Tokyo, Japan, with a global presence in over 60 countries. The company primarily focuses on researching and developing innovative medicines to address unmet medical needs of patients worldwide. Eisai's clients include individuals seeking effective treatments and healthcare professionals seeking reliable pharmaceutical solutions.

Before: The Challenges of Social Media Marketing

On social media, Eisai leverages its platforms to engage with its audience in a meaningful way. One of the notable strengths of their social media marketing strategy is their commitment to raising awareness about various diseases and medical conditions. Through informative and educational content, Eisai provides valuable insights to its followers, enabling them to better understand the impact of these diseases and potential treatment options.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Eisai's Successful Social Media Strategy

Eisai also excels in fostering a sense of community on social media. By providing a platform for patients and caregivers to share their experiences, the company encourages dialogue and support among individuals facing similar health challenges. This approach not only helps Eisai build a loyal following but also showcases their commitment to patient-centric care.

Conclusion

However, there are areas for improvement in Eisai's social media marketing strategy. Firstly, the company could enhance its engagement efforts by actively responding to comments and questions from followers. This would demonstrate a genuine interest in connecting with their audience and addressing their concerns directly.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?