Case Study: Dow Social Media Strategy

Eager to learn how Dow is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Dow.

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Introduction

Dow is a multinational chemical company with its headquarters located in Midland, Michigan, USA. With operations in over 160 countries, Dow caters to a diverse range of clients, including industries such as agriculture, automotive, construction, and electronics.

Before: The Challenges of Social Media Marketing

On social media, Dow has implemented a commendable strategy to connect with its audience and promote its brand effectively. Here are some of the good things the company does on social media:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Dow's Successful Social Media Strategy

1. Engaging Content: Dow consistently shares engaging and informative content related to its industry, products, and sustainability initiatives. The company utilizes various forms of media, including images, videos, and infographics, to educate and engage its followers.

Conclusion

2. Sustainability Focus: Dow has made sustainability a key aspect of its social media strategy, highlighting its commitment to environmental conservation and responsible business practices. By showcasing its sustainable solutions and initiatives, Dow positions itself as a leader in the industry in terms of corporate social responsibility.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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