Case Study: CubeSmart Social Media Strategy

Eager to learn how CubeSmart is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for CubeSmart.

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Introduction

CubeSmart is a leading self-storage real estate investment trust (REIT) with operations in the United States. Headquartered in Malvern, Pennsylvania, CubeSmart primarily serves individual and business customers across 37 states. With its focus on providing clean, secure, and accessible storage solutions, CubeSmart caters to a wide range of clients seeking storage options for various purposes.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, CubeSmart excels in several areas. Firstly, the company maintains an active and engaging presence on popular social platforms, such as Facebook, Twitter, Instagram, and LinkedIn. Through regular posting and interaction with followers, CubeSmart effectively creates a sense of community, fostering a loyal online customer base.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: CubeSmart's Successful Social Media Strategy

Another commendable aspect of CubeSmart's social media strategy is its emphasis on customer-centric content. The company consistently shares storage and organizational tips, packing guides, and moving advice, demonstrating a genuine interest in helping customers throughout their storage journey. By offering valuable information and addressing common concerns, CubeSmart positions itself as a reliable resource and trusted partner.

Conclusion

CubeSmart also takes advantage of user-generated content (UGC) to enhance its social media presence. Through campaigns that encourage customers to share their storage experiences and photos using specific hashtags, the company showcases real-life stories and creates a sense of authenticity. Leveraging UGC not only strengthens customer relationships but also encourages brand advocacy as people share positive experiences with their networks.

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