Case Study: CrowdStrike Social Media Strategy

Eager to learn how CrowdStrike is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for CrowdStrike.

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Introduction

CrowdStrike is a leading cybersecurity company headquartered in Sunnyvale, California. With a global presence, the company serves clients across various industries and sectors worldwide, including government agencies, enterprises, and small businesses.

Before: The Challenges of Social Media Marketing

On social media, CrowdStrike has established a strong presence and effectively leverages different platforms to engage with its audience. One of the notable things the company does well is providing valuable content that educates and informs its followers about emerging cybersecurity threats and best practices to mitigate them. By sharing industry insights, CrowdStrike positions itself as a thought leader in the cybersecurity space.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: CrowdStrike's Successful Social Media Strategy

Furthermore, CrowdStrike actively participates in social media conversations by responding to customer inquiries and concerns, building a sense of trust and credibility. By promptly addressing customer queries and resolving issues publicly, they demonstrate their commitment to customer satisfaction.

Conclusion

In terms of improvement, CrowdStrike could benefit from diversifying its content formats. While they excel at delivering informative written content, incorporating visual elements such as images, infographics, and videos can enhance engagement and attract a wider audience.

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