Case Study: Compass Group Social Media Strategy

Eager to learn how Compass Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Compass Group.

Continue reading to find out!

Introduction

Compass Group is a multinational food service company that operates in over 45 countries around the world. With its headquarters in the United Kingdom, Compass Group addresses a wide range of clients including businesses, schools, hospitals, and other institutions.

Before: The Challenges of Social Media Marketing

On social media, Compass Group excels in several areas. Firstly, they utilize various platforms such as Facebook, Instagram, and Twitter to engage with their audience and provide valuable content. They regularly share updates about their services, new food offerings, and promote special events. By doing so, they effectively create awareness and build brand loyalty among their followers.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Compass Group's Successful Social Media Strategy

Secondly, Compass Group actively responds to customer feedback and inquiries on social media. They promptly address any concerns or complaints, providing personalized solutions and showcasing their commitment to customer satisfaction. This level of responsiveness helps to maintain positive customer relationships and further enhances their reputation.

Conclusion

Thirdly, Compass Group leverages user-generated content to enhance their social media presence. They encourage customers to share their dining experiences, food creations, and reviews using branded hashtags. This not only serves as a form of social proof for potential customers but also allows Compass Group to showcase their offerings through the eyes of satisfied customers.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?