Case Study: CME Group Social Media Strategy

Eager to learn how CME Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for CME Group.

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Introduction

CME Group is a leading global financial derivatives exchange, which operates in various countries including the United States, United Kingdom, Brazil, Singapore, and Japan. With its headquarters located in Chicago, Illinois, CME Group caters to a wide range of clients, including institutional and retail investors, traders, and corporate businesses.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, CME Group has implemented several strategies that showcase its strengths and engage its target audience effectively.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: CME Group's Successful Social Media Strategy

Firstly, the company utilizes various social media platforms such as Twitter, LinkedIn, and YouTube to disseminate timely market updates, news, and insights. By doing so, CME Group establishes itself as a reliable source of information for its clients and followers.

Conclusion

Secondly, CME Group actively engages with its audience through interactive content and discussions. They often ask thought-provoking questions or conduct polls to encourage participation and gather valuable insights from their followers.

How KBC increases social media engagement

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