Case Study: Clear Channel Outdoor Social Media Strategy

Eager to learn how Clear Channel Outdoor is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Clear Channel Outdoor.

Continue reading to find out!

Introduction

Clear Channel Outdoor is a global leader in out-of-home advertising, with a presence in over 30 countries worldwide. Headquartered in San Antonio, Texas, the company serves a wide range of clients, including national and local advertisers as well as small businesses.

Before: The Challenges of Social Media Marketing

On social media, Clear Channel Outdoor has successfully implemented various strategies to engage with its audience and promote its services. One of the commendable aspects of their social media marketing is their strong focus on visual content. The company effectively utilizes platforms like Instagram and Facebook to showcase their eye-catching advertising campaigns, thereby capturing the attention of potential clients.

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Ideas about KPIs and OKRs for employee advocacy

After: Clear Channel Outdoor's Successful Social Media Strategy

In addition to visual appeal, Clear Channel Outdoor actively engages with its audience by sharing relevant industry news, creative works, and case studies. By providing valuable insights and updates, they position themselves as thought leaders in the advertising industry, gaining credibility and building trust among their followers.

Conclusion

Moreover, the company effectively utilizes social media to promote community involvement and corporate social responsibility. They highlight their initiatives in supporting local communities, environmental sustainability efforts, and partnerships with nonprofit organizations. By doing so, Clear Channel Outdoor not only showcases their brand values but also creates a positive image among their audience.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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