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Case Study: Cisco Social Media Strategy

Eager to learn how Cisco is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Cisco.

Continue reading to find out!

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Introduction

Cisco is a multinational technology conglomerate that was founded in 1984 and is headquartered in San Jose, California. With a presence in over 180 countries, Cisco serves a diverse range of clients including businesses, governments, and service providers.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Cisco excels in several areas. Firstly, the company understands the importance of engaging content and regularly updates its social media platforms with informative and relevant posts. These posts cover a wide range of topics, including industry trends, new product announcements, and insights into the ever-evolving technology landscape. Cisco's social media team also actively responds to comments and queries, showcasing their dedication to customer engagement and satisfaction.

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After: Cisco's Successful Social Media Strategy

In addition to creating engaging content, Cisco has successfully leveraged the power of social media influencers. By collaborating with industry experts and thought leaders, Cisco extends its reach and credibility. These influencers not only promote Cisco's products and services but also provide valuable insights and recommendations to their followers, further enhancing Cisco's reputation as a trusted technology provider.

Conclusion

However, there are areas in which Cisco's social media marketing strategy could benefit from improvement. Firstly, the company could focus on diversifying its content formats. While informative posts are valuable, incorporating more visual content such as videos, infographics, or interactive posts could help capture the attention of a wider audience and increase engagement levels.

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