Case Study: China Tourism Group Duty Free Social Media Strategy

Eager to learn how China Tourism Group Duty Free is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for China Tourism Group Duty Free.

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Introduction

China Tourism Group Duty Free (CTGDF) is a leading duty-free retailer with its headquarters in Beijing, China. With operations in multiple countries including China, Hong Kong, Macau, and Cambodia, CTGDF caters to both domestic and international clients seeking luxury products at tax-free prices.

Before: The Challenges of Social Media Marketing

CTGDF has effectively utilized social media platforms to engage with its target audience and create a strong brand presence. Through regular and consistent posting, they have successfully built a loyal community of followers on platforms like Weibo, WeChat, and Instagram. Their social media strategy involves a combination of promotional campaigns, interactive content, and personalized customer service.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: China Tourism Group Duty Free's Successful Social Media Strategy

One of the key aspects of CTGDF's social media marketing strategy is their focus on providing valuable and informative content. They frequently share updates about new product launches, latest fashion trends, and travel tips. By positioning themselves as an authority in the travel and luxury retail industry, CTGDF effectively captures the attention and interest of their target audience.

Conclusion

Another commendable aspect of CTGDF's social media strategy is their emphasis on user-generated content. They encourage their customers to share their experiences and showcase their purchases, creating a sense of community and trust. By leveraging user-generated content, they not only increase their brand visibility but also establish social proof, which plays a crucial role in the decision-making process of potential customers.

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