Case Study: China Communications Construction Social Media Strategy

Eager to learn how China Communications Construction is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for China Communications Construction.

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Introduction

China Communications Construction (CCC) is a leading international engineering and construction company headquartered in Beijing, China. With operations spanning across more than 150 countries, CCC has established itself as a prominent player in the infrastructure development sector.

Before: The Challenges of Social Media Marketing

On social media, CCC has successfully created a strong online presence and utilized various platforms to engage with its audience. They leverage social media to share updates on their latest projects, showcase their expertise, and connect with clients and stakeholders on a global scale.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: China Communications Construction's Successful Social Media Strategy

One commendable aspect of CCC's social media strategy is their emphasis on visual content. They frequently share captivating images and videos that highlight their projects' progress and achievements. This not only allows them to effectively communicate their capabilities but also engages their audience in a visually appealing manner.

Conclusion

Additionally, CCC actively promotes sustainability and environmental responsibility through their social media channels. They often showcase their efforts in developing eco-friendly infrastructures, such as renewable energy projects and green building initiatives. By highlighting these sustainability practices, CCC effectively demonstrates their commitment to responsible construction and attracts environmentally-conscious clients.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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