Case Study: CapitaLand Investment Limited Social Media Strategy

Eager to learn how CapitaLand Investment Limited is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for CapitaLand Investment Limited.

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Introduction

CapitaLand Investment Limited is a global real estate company with its headquarters in Singapore. It operates in more than 30 countries, including Singapore, China, Vietnam, Indonesia, and the United States. The company primarily addresses retail, office, residential, and industrial clients.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, CapitaLand Investment Limited has been successful in several areas. Firstly, the company actively engages with its audience on various social media platforms such as Facebook, Twitter, and Instagram. This allows them to establish a strong online presence and build brand awareness among their target audience.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: CapitaLand Investment Limited's Successful Social Media Strategy

Secondly, the company effectively utilizes social media to showcase their properties and projects. They regularly share visually appealing photos and videos, providing potential clients with a virtual tour and a glimpse into the lifestyle their properties offer. This helps in generating interest and attracting potential buyers or tenants.

Conclusion

Furthermore, CapitaLand Investment Limited understands the importance of content marketing on social media. They regularly share informative and engaging content related to the real estate industry, including market insights, tips for investors, and updates on industry trends. This positions them as a thought leader and creates value for their audience.

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