Case Study: Canopy Growth Social Media Strategy

Eager to learn how Canopy Growth is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Canopy Growth.

Continue reading to find out!

Introduction

Canopy Growth is a leading cannabis company headquartered in Canada. With operations in several countries, including the United States, Germany, and Australia, the company caters to a diverse range of clients seeking high-quality cannabis products.

Before: The Challenges of Social Media Marketing

On social media, Canopy Growth implements an effective marketing strategy that engages and educates its audience. Here are some of the positive aspects of their approach:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Canopy Growth's Successful Social Media Strategy

1. Authentic Content: Canopy Growth consistently creates authentic and relatable content that resonates with their target market. From sharing stories of their brand ambassadors to providing behind-the-scenes glimpses into their cultivation processes, their content reflects their commitment to transparency and quality.

Conclusion

2. Educational Initiatives: The company leverages social media platforms to educate consumers about the benefits, uses, and effects of cannabis products. They provide informational videos, blog posts, and infographics on topics such as responsible consumption, health benefits, and the science behind their products. This helps to build trust and establish their authority in the industry.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?