English

Case Study: Canadian Western Bank Social Media Strategy

Eager to learn how Canadian Western Bank is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Canadian Western Bank.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Canadian Western Bank (CWB) is a financial institution that operates primarily in Canada. With its headquarters located in Edmonton, Alberta, CWB aims to cater to the financial needs of individuals and businesses across the country. As a bank that focuses on providing personalized, relationship-based service, CWB strives to reach its clients through various channels, including social media.

Before: The Challenges of Social Media Marketing

CWB has successfully leveraged social media platforms to connect with its target audience and engage them in meaningful ways. One of the key strengths of CWB's social media marketing strategy is its emphasis on creating valuable content. Through informative blog posts, articles, and videos, the bank offers financial tips, insights, and advice to help its clients make informed decisions. By positioning itself as a trusted source of information, CWB enhances its brand reputation and builds credibility among its audience.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Canadian Western Bank's Successful Social Media Strategy

In addition to valuable content, CWB actively engages with its followers on social media. The bank promptly responds to customer queries, comments, and concerns, showing a dedication to customer service. This personalized approach helps strengthen the relationship between CWB and its clients, fostering loyalty and trust. Moreover, CWB regularly showcases its commitment to the community by highlighting charitable initiatives and sponsorships on its social media platforms. By aligning itself with noble causes, CWB demonstrates its values and connects with socially conscious individuals.

Conclusion

While CWB has found success in its social media marketing efforts, there is always room for improvement. One area where the bank could enhance its strategy is by diversifying its content formats. Although CWB provides valuable written content, incorporating more visual elements, such as infographics or short videos, can help increase engagement and capture the attention of a wider audience. By incorporating diverse content types, CWB would be able to cater to different preferences and increase the shareability of its posts.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video