Introduction

Canadian Solar is a leading solar power company that operates globally, with a strong presence in over 20 countries across North America, Europe, and Asia-Pacific. Headquartered in Guelph, Ontario, the company caters to a diverse range of clients, including utility companies, commercial and industrial businesses, and residential customers.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Canadian Solar's Successful Social Media Strategy

Canadian Solar has implemented an effective social media marketing strategy, utilizing various platforms to engage and connect with its target audience. The company actively maintains accounts on popular social media platforms like Facebook, Twitter, Instagram, and LinkedIn. Through these channels, Canadian Solar shares informative and engaging content related to solar energy, sustainability, and industry developments. They regularly publish articles, blog posts, videos, and infographics, providing valuable insights and keeping their followers informed about their products, services, and innovations. Canadian Solar also interacts with their audience by responding to comments, messages, and inquiries promptly, fostering a sense of trust and engagement.

Case Study: Canadian Solar Social Media Strategy

Introduction

Before: The Challenges of Social Media Marketing

After: Canadian Solar's Successful Social Media Strategy

Conclusion

Learn how you can improve your social media marketing