Case Study: Burlington Resources Social Media Strategy

Eager to learn how Burlington Resources is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Burlington Resources.

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Introduction

Burlington Resources is a global energy company with its headquarters located in Houston, Texas. Operating in various countries around the world, including the United States, Canada, and the United Kingdom, Burlington Resources primarily addresses clients within the oil and gas industry.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Burlington Resources demonstrates a strong presence and engages effectively with its target audience. Firstly, the company maintains active profiles on major social media platforms like LinkedIn, Twitter, and Facebook. This allows them to reach a diverse audience and establish connections within the industry.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Burlington Resources's Successful Social Media Strategy

Additionally, Burlington Resources regularly shares informative and engaging content on its social media channels. From industry news and updates to expert insights and thought leadership pieces, the company effectively showcases its expertise and establishes itself as a reliable and knowledgeable source within the energy sector.

Conclusion

Furthermore, Burlington Resources actively interacts with its followers by responding to comments, queries, and feedback in a timely manner. By showing genuine interest in engaging with their audience, the company fosters a sense of trust and credibility among its online community.

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